AUDEMARS PIGUET //
Audemars Piguet launched a campaign movie for their Royal Oak 41mm self-winding chronograph, created in collaboration with Matthew Williams and his fashion brand 1017 ALYX 9SM. The film was directed by Williams himself. Alongside, i-réel created a product movie, destined to present the watch itself, in every design aspect and following the creative path lead by the campaign movie.
We used graphic effects inspired by the glitch art to highlight various design details of the timepiece. This 'glitch print' concept resonates with pop art and street art culture. It also belongs to the realm of photo printing (negative/ textured plane/ black and white/ grain).
MOVIE //
CONCEPT //
MOOD //
Fragmentation : Creation of a pattern, glitch repetition that visually highlights product details.
Sliding glitch : Highlighting the vertical satin-brushed, a major characteristic of the piece.
CONCEPT //
GLITCH STYLE FRAMES //
STILL FRAMES //
CREDITS //
Agency : I-REEL
Project Management : Florence Lacrampe, Joanna Brunet
Producer : Henri Hayon
Producer : Henri Hayon
Retouches & Compositing : David Perez
Motion Design : Danielle Condé
Director of Photography : Christophe Graillot
Gaffer : Christophe Alaphilippe
Gaffer : Christophe Alaphilippe
